Brand Strategy and Analysis Form

Before working with our agency, CherelsDesign focused solely on brand design. We are now expanding our services to include comprehensive brand strategy and design. We will offer different rate packages for brand strategy and design. To better support your business, we would like to gain deeper insights into your brand if you are interested in investing into your business at the moment.

After reviewing your responses and conducting our research, we will schedule a meeting to discuss your budget and determine whether you would prefer to focus on brand design, brand strategy, or a combination of both.

1. Brand Overview

What is your brand's mission and vision?

Who is your target audience?

What are the core values of your brand?

What makes your brand different from competitors?

2. Social Media Presence

Current Social Media Use :

Do you use paid advertising on social media? If yes, which platforms and what has been the outcome?

How do you engage with your audience on these platforms?

3. Marketing Strategy

Current Marketing Efforts:

What marketing strategies are you currently implementing?

How do you measure the success of these marketing efforts?

We are expanding our agency to include SEO development services. Once package rates are solidified, would you be interested in exploring SEO services for your brand?

Yes

No

Please keep in mind, SEO is vital in growing.

What marketing activities do you conduct outside of digital platforms?

How effective do you feel these strategies are?

Marketing Resources:

Do you have a marketing specialist/team?

Yes

No

How many hours per week do you dedicate to marketing activities?

What marketing channels or strategies would you like to invest more time and resources into?

Are there any specific KPIs (Key Performance Indicators) you focus on?

Brand Messaging & Visual Identity

How would you describe your brand’s tone of voice?

(e.g., professional, conversational, playful)

Are there specific messages or values you consistently communicate to your audience?

What key emotions or perceptions do you want your brand visuals to convey?

For Clients Who Only Received Logos:

Would you be interested in receiving additional brand design elements to complete a full brand package?

Yes, i'm interested.

Not right now.

This would include your typography, branded assets, copywriting, and more.

Business Goals & Growth Plans

What key emotions or perceptions do you want your brand visuals to convey?

What are your top 3 business goals for the next 6-12 months?

How do you see your brand evolving in the next 1-3 years?

Are there any upcoming launches, collaborations, or projects you want your brand strategy to support?

How do you plan to scale or diversify your offerings in the future?

Clients & Audience Insights

Describe your current clientele. What patterns have you noticed among your existing clients?

Are you satisfied with your current clientele?

Yes

No

What client feedback have you received that influences your brand decisions?

What are the common pain points your customers face?

Challenges & Opportunities

What do you consider the biggest challenges for your brand right now?

What opportunities do you believe your brand can capitalize on?

Are there any competitors you admire? If so, why?

How do you plan to overcome existing market challenges?

Are there untapped markets or demographics you wish to explore?

Additional Insights

What do you hope to achieve by working with us on your brand strategy?

Are there any technological tools or platforms you wish to integrate into your brand operations?

Is there anything else we should know about your business that will help us support your goals?