Join our newsletter for Cherelsdesign
Read our blogs
About Cherel Gyamfi
I’m Cherel Gyamfi, creative strategist, producer, aspiring filmmaker, and founder of CherelsDesign
At my core, I'm a storyteller
Whether I'm building a brand, producing a documentary, or helping a founder uncover the heart behind their business, I'm driven by one belief: the right story has the power to change how people see themselves—and how the world sees them.
My path into creative leadership wasn't traditional, but it was deeply intentional. I began working at sixteen, gaining experience across education, agriculture, childcare, and hospitality. Aside from work, I was chosen my junior year of high school to join Teen Pep, a class dedicated to telling stories about sex education to our peers creatively. Not only was I chosen to participate but the teachers chose me to lead as well. At the time, I still didn't see what they seen in me. Those roles taught me adaptability, empathy, and, most importantly, how to understand people before trying to serve them creatively.
I later studied Health Science with a minor in Psychology at Rutgers University : Camden, where I also helped revive and lead cultural organizations on campus. That experience sparked a lifelong fascination with human behavior, community, and the stories that shape our identities. Interests that continue to influence every project I take on today.
Today, I lead CherelsDesign
Creative agency that partners with women entrepreneurs to build intentional brands rooted in strategy, clarity, and authenticity. My work extends beyond logos and websites; it's about helping people communicate who they are with confidence and creating systems that allow their businesses to grow.
As my career evolves, I'm also stepping deeper into filmmaking and documentary production. I'm passionate about telling stories that preserve culture, explore identity, and give voice to communities that deserve to be seen and remembered. Through film, I hope to create work that informs, challenges perspectives, and leaves a lasting impact long after the credits roll.
Whether I'm directing a creative project, producing content behind the scenes, or developing a brand strategy, my mission remains the same: to tell meaningful stories that connect people and create lasting legacy.
Outside of work, you'll usually find me exploring new places, learning something that challenges my perspective, spending time in the gym, or dreaming up the next big idea.
I believe creativity is one of the greatest tools we have to inspire change, and I'm committed to building work that matters, for today and for generations to come.
