Foundations Branding Package

For startups and solopreneurs building a strong, strategic brand foundation.

Inclusions down below

The Importance of A Brand Identity Package That Embodies Luxury and Purpose

Your brand deserves more than a pretty logo — it needs a strong foundation to grow and thrive.

At CherelsDesign, our Foundations Brand Identity Package is designed for startups and solopreneurs ready to invest in strategy, not just visuals.

Whether you're launching a beauty studio, wellness brand, or service-based business, we build the framework that supports real, lasting growth.

From brand positioning to visual identity and SEO, this brand identity package is more than design — it's how your brand gets seen, remembered, and trusted.

This is branding with purpose — designed to attract, connect, and convert.

Let’s build the solid foundation your dream brand deserves.

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Benefits of a Brand Identity Package

Strategic Clarity from Day One

Get crystal-clear on your positioning, audience, and message — so every piece of your brand feels aligned and intentional.

Visuals That Elevate Your Brand

From your logo suite to custom brand assets, every design element is crafted to attract high-end clients and reflect your brand’s unique vibe.

A Professional Presence That Converts

With SEO-backed strategy and a front-end website built to perform, this brand identity package gives you the tools to show up with confidence — online and off.

Our Work Method for A Brand Identity Package

At CherelsDesign, we don’t just design — we build strong brand foundations. Our brand identity package is tailored for wellness entrepreneurs and premium service providers who want more than just a logo. You want strategy, structure, and visuals that reflect your growth and future goals.

01 — Discovery & Direction

Every project starts with a deep-dive questionnaire and consultation to understand your goals and values.
We analyze your business landscape, identify key opportunities, and explore how your brand can stand out — not just fit in.

02 — Moodboarding & Visual Identity

Next, we capture the emotional tone of your brand with a curated moodboard and color psychology exploration.
This ensures every visual choice connects deeply with your audience and reflects your long-term brand vision.

03 — Logo Suite Development

We create and refine multiple logo variations — primary, secondary, and icon marks — until your identity feels complete and aligned.
Every logo in your brand identity package is built to scale with you and remain timeless.

04 — Branded Assets & Guidelines

After finalizing your logo suite, we develop your selected brand assets (social templates, email signatures, etc.) and a comprehensive brand guidelines document to ensure consistency across every platform.

05 — Strategy & Website Development

Your website isn’t just pretty — it’s strategic.
We develop a custom front-end website using your new branding, backed by SEO strategy, competitor analysis, and keyword research to ensure you’re ranking and visible where it matters most.

06 — Coaching & Support

You’ll receive a 1:1 coaching call to walk you or your team through how to confidently use your brand assets, apply your guidelines, and maintain visual consistency as you grow.

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INCLUSIONS

LOGO SUITE

Primary, Secondary, Marks/Icons

COLOR PALETTE | STRATEGY EXPLANATION

Colors chosen for your brand involves strategic analysis from our team

FRONT-END WEBSITE DEVELOPMENT

Up to 5 pages included, no coding included

BRAND POSITIONING | SEO STRATEGY

Lay the groundwork for search visibility with a tailored SEO strategy aligned with your brand and target audience

COMPETITOR | KEYWORD RESEARCH

Identify industry trends, competitor strategies, and high-impact keywords to position your brand for success

BRANDED ASSETS

Custom graphics/templates to maintain brand consistency up to 4

Add-Ons:

Motion Logo Animation

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