top of page
Search

Brand Strategy Case Study: Taylord Aesthetics

  • Writer: Cherel Gyamfi
    Cherel Gyamfi
  • May 10
  • 3 min read


say in green graident taylord aesthetics case study with my horizontal cherelsdesign logo uderneath also in green
Click here for visuals of Taylord Aesthetics

🧩 The Challenge


Taylor Thompson, previously known as Skin by Taylor Thompson, was transitioning to a new location and needed a brand that reflected her growth and future goals. She wanted to attract new clients, expand her offerings, and elevate her business to match her quality of service.


Her core goals were:


  • ✅ Clear brand recognition

  • ✅ Increase sales and bookings

  • ✅ Connect with her audience more effectively

  • ✅ Stand out from competitors

  • ✅ Refresh brand visuals


With no existing branding and a lack of cohesive online presence, she needed a complete rebrand to communicate her evolution and attract her ideal clients. This brand strategy case study showcases how we tackled these challenges.


💡 The Solution

We worked together on a tailored Brand Strategy that reflected her vision. Here’s how we helped:


  • Rebranded her from Skin by Taylor Thompson to Taylord Aesthetics, providing a sleek, elevated identity that positioned her brand as luxurious and professional.


  • Developed a custom Logo Suite that ensured consistency across all brand touchpoints, from her website to social media and print materials.


  • Designed and developed her front-end website, ensuring it showcased her services in a sophisticated, user-friendly way that reflected her refined brand vision.


Through each step, we ensured that her brand felt cohesive, approachable, and high-end, while also being true to her unique aesthetic.


🚀 The Results


Since launching in June 2024, the results have been outstanding:


  • Brand Recognition: Her brand is now clearly recognized both in her salon and online, with clients easily identifying her services and trustworthiness.


  • Increased Sales & Bookings: Taylor has seen significant growth in bookings, directly correlating with her rebranding. She’s attracting more new clients and seeing more repeat business.


  • Audience Connection: Taylor’s ability to connect with her audience has skyrocketed, with both her social media presence and engagement growing rapidly.


  • Standing Out: Her brand now stands out from competitors, who are attempting to mimic her cohesive, luxurious feel.


  • Refreshed Brand: Her visuals have been fully refreshed, aligning perfectly with her vision and setting her up for future growth.


Her goals were not only met but exceeded, with an ongoing upward trajectory. This brand strategy case study highlights how strategic rebranding can truly transform a business.


💬 Client Testimonial

"Omg where do I even start? Working with you has truly elevated everything about my brand. In the last 12 months:

  • My bookings have skyrocketed – no exaggeration. Since rebranding, I’ve noticed way more client trust and confidence in what I offer.

  • My marketing is finally clean, consistent, and purposeful – I actually enjoy showing up online now because everything feels aligned.

  • My brand is known now – people understand exactly what I do and the results I provide. That clarity has been everything.

  • My overall presence feels luxury and professional – the kind of vibe I’ve always wanted to give.

  • I finally have structure – whether it's content ideas, visuals, or copy, everything flows with ease now.


Honestly, I wouldn’t change a thing. You got me and my vision from day one and brought it to life better than I imagined. You’re a gift. Thank you for making me feel so seen and supported!


View her website here : https://www.taylordaesthetic.com/



Comments

bottom of page