In-Depth Questionnaire

This is a detailed form designed with intention. Take your time filling it out — it’s an important step in crafting a brand experience that aligns deeply with your vision.

About you and your brand

Full Name

Personal Email

Business Email

put N/A if you don't have one

Business name:

please let us know if you are looking to change your business name during this process and if so let us know the current name and new name

Where are you currently based?

How long have you been in business?

What does your business do? What is your service or product?

All your business socials (URLs)

N/A if you don't have any yet

Your Brand's Foundation

Is there a unique story behind the name and business?

How and why was your business started and where did the idea come from?

Your Goals and more

What are your top 3 goals for your brand over the next 6–12 months?

What challenges are you currently facing with your branding or online presence?

Who is your ideal audience/customer?

Think about age, gender, personality, income, personality etc.

What are your audiences frustrations/problems they face?

Who are your top 3 competitors?

How does your business operate? How do they find you, make a purchase and receive their goods?

put N/A if you are a new business

What are your brand values?

How do those values resonate with you and your business?

What is the vision for your brand? What future does your brand want to create?

What words would you use to describe your brand's personality?

What message do you want to convey to your customers?

How do you want your customers to feel when they interact with your business?

Have you ever worked with a branding or design studio before?

Yes

No

What does success look like to you after working with us?

It’s time to look at the visual side of your brand and get a clearer idea of what you imagine your dream brand aesthetic to be. Do you have a pinterest board or vision board you can share?

Yes!

I do not.

What words would you choose to describe your desired vibe and look?

Any font styles that you like?

Yes

No

Any font styles that you don't like?

Yes

No

Any colors that you like?

Yes

No

Any icon, symbol or image that you are connected to that you might want to include within your brand?

Any icon, symbol or image that you definitely don’t want to include within your brand?

Are you envious of any business branding? If so, who and what makes it so special?

Are there any business’ branding that you just don’t resonate with? If so, who and what specifically do you dislike?

Choosing Your Package

Which package are you most interested in?

Are there any add-ons you are interested in:

Timeline & Readiness

When are you hoping to start this project?

please keep in mind logo packages take 2+ months to complete and branding packages take 6+ months to complete depending on said client and responsiveness.

How did you find out about cherelsdesign?

Social Media

Referred by a friend

Other